Sunday, April 22, 2012

Brochure Reflection



This is a trifold type of brochure. This brochure is very well put together with its line, visual and design. All of the text is consistent throughout the layout design, the inside of the brochure (the bottom half of the picture) is well constructed with the blue detail stretching across both the top and bottom and harmonizes all three pages of the inside of the brochure. The use of bullets consistently throughout the design to list details is a good way to give the brochure a harmonious effect.  It is also very well balanced with photos and type. There is nothing in the brochure that would throw a viewer off if they were to look at it. There is a color scheme of only a few different colors to this design which helps with visual effects that won’t overwhelm the viewer when reading. To improve this brochure I would make the headline (“Discover…”) of the title page bigger and bolder to give it a more catchy effect or attention grabber. I also might add the logo or another image to the back of the brochure where the big blank space is since, when closed, the front and the back are the only parts showing, I wouldn’t want either to be left with much blank space.

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